I N T R O D U C T I O N

At 6’7”, standing out was never optional, and neither is blending in creatively. As a Creative Director and Producer, I lead brand storytelling and creative strategy across campaigns, digital platforms, and large-scale productions, translating vision into work that drives both audience connection and measurable impact.

I believe connection is the foundation of meaningful brand building, which shapes how I approach storytelling, strategy, and execution. My background spans brand development, content production, and digital media, with a focus on creating cohesive, multi-platform narratives that align creative vision with business objectives. I’ve built and scaled a multi-platform brand to over 350 million impressions and a seven-figure business, rooted in trust and audience engagement.

As a mother of three, I bring a grounded, real-world perspective into my work, blending storytelling, strategy, and community insight to create content and campaigns that resonate deeply and deliver lasting impact.

E X P E R I E N C E

OCTUS HOUSE

Creative Director & Senior Producer

April 2023 - PRESENT

Lead creative and production strategy across branded campaigns, documentary storytelling, and digital media projects, guiding ideas from initial concept through final delivery. Through this work, I develop creative direction, oversee full-scale production, and shape editorial, commercial, and documentary content designed to resonate  with audiences. My work centers on multi-platform storytelling, bringing narratives to life across film, social media, and experiential campaigns.

THE NKUNIMS

Co-Founder & Media Director

June 2019 - PRESENT

After the birth of my second daughter, I took a pause in corporate career work to focus on personal creative opportunities and growth within my passions. Through this I have grown a social media community of over 500,000, consulted with fortune 500 companies on content and marketing strategy, and gained the experience  to approach social media and marketing from a well rounded viewpoint.

THE NEUTRAL BABE

Marketing & Creative Director

February 2019 - March 2022

Led brand growth through strategic social media and creative direction, developing the company’s visual identity, producing and directing content, and managing all digital platforms. Through organic audience growth and minimal ad spend, helped scale the brand to a seven-figure valuation.

R E C E N T P R O J E C T S

C L I E N T S

S K I L L S

Content & Production

  • Content Creation

  • Video Production & Direction

  • Editorial & Lifestyle Photography

  • Storyboarding & Shot Planning

  • On-Camera Talent

Strategy & Growth

  • Content Strategy

  • Social Media Strategy

  • Audience Growth & Engagement

  • Community Building

  • Brand Positioning

Brand & Marketing

  • Brand Partnerships

  • Influencer Marketing

  • Campaign Development

  • UGC Strategy

  • Graphic Design & Social Layout

Core Creative Direction

  • Creative Direction

  • Visual Storytelling

  • Brand Development

  • Art Direction

  • Campaign Concepting

I M P A C T

After nearly losing my life following the birth of my third daughter, I came face to face with how fragile life can be, and how critical access to blood is in those moments. That experience became the foundation for my passion around increasing awareness and access to blood donation. Through the development of my documentary, Whole Blood, I am highlighting the life-saving impact of pre-hospital blood transfusions, something currently available in less than 1% of ambulances, while also hosting community blood drives that have helped save over 100 lives. What began as a personal experience has grown into a mission to turn awareness into action, and ultimately, into lives saved.

C O N T A C T

michelle@thenkunims.com | 201-316-4867