I N T R O D U C T I O N
At 6’7”, standing out was never optional, and neither is blending in creatively. As a Creative Director and Producer, I lead brand storytelling and creative strategy across campaigns, digital platforms, and large-scale productions, translating vision into work that drives both audience connection and measurable impact.
I believe connection is the foundation of meaningful brand building, which shapes how I approach storytelling, strategy, and execution. My background spans brand development, content production, and digital media, with a focus on creating cohesive, multi-platform narratives that align creative vision with business objectives. I’ve built and scaled a multi-platform brand to over 350 million impressions and a seven-figure business, rooted in trust and audience engagement.
As a mother of three, I bring a grounded, real-world perspective into my work, blending storytelling, strategy, and community insight to create content and campaigns that resonate deeply and deliver lasting impact.
E X P E R I E N C E
OCTUS HOUSE
Creative Director & Senior Producer
April 2023 - PRESENT
Lead creative and production strategy across branded campaigns, documentary storytelling, and digital media projects, guiding ideas from initial concept through final delivery. Through this work, I develop creative direction, oversee full-scale production, and shape editorial, commercial, and documentary content designed to resonate with audiences. My work centers on multi-platform storytelling, bringing narratives to life across film, social media, and experiential campaigns.
THE NKUNIMS
Co-Founder & Media Director
June 2019 - PRESENT
Built and scaled a family lifestyle media brand reaching an audience of over 500k across social platforms with over 350M views through storytelling-driven content and community engagement. Led creative direction, production, and brand partnerships, collaborating with national brands on digital campaigns, short-form video, and lifestyle storytelling. Developed organic content strategies that generated seven-figure revenue while maintaining strong audience trust and engagement.
THE NEUTRAL BABE
Marketing & Creative Director
February 2019 - March 2022
Led brand growth through strategic social media and creative direction, developing the company’s visual identity, producing and directing content, and managing all digital platforms. Through organic audience growth and minimal ad spend, helped scale the brand to a seven-figure valuation.
P E R S O N A L P R O J E C T S
(examples of specific client work can be provided privately upon request)
C L I E N T S
S K I L L S
Content & Production
Content Creation
Video Production & Direction
Editorial & Lifestyle Photography
Storyboarding & Shot Planning
On-Camera Talent
Strategy & Growth
Content Strategy
Social Media Strategy
Audience Growth & Engagement
Community Building
Brand Positioning
Brand & Marketing
Brand Partnerships
Influencer Marketing
Campaign Development
UGC Strategy
Graphic Design & Social Layout
Core Creative Direction
Creative Direction
Visual Storytelling
Brand Development
Art Direction
Campaign Concepting
I M P A C T
After nearly losing my life following the birth of my third daughter, I came face to face with how fragile life can be, and how critical access to blood is in those moments. That experience became the foundation for my passion around increasing awareness and access to blood donation. Through the development of my documentary, Whole Blood, I am highlighting the life-saving impact of pre-hospital blood transfusions, something currently available in less than 1% of ambulances, while also hosting community blood drives that have helped save over 100 lives. What began as a personal experience has grown into a mission to turn awareness into action, and ultimately, into lives saved.
Press (American Red Cross)
