Social Media
Insights & Demographics
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Although most of our audience is located in the United States, we have cultivated a worldwide community through our unique perspective as a multicultural family. Our audience is diverse in both geography and life experience, with strong engagement from families while also reaching individuals and couples in every season of life.
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Followers: 250,000
30 Day Reach: 12,000,000+
30 Day Engagement: 400,000+
Top Locations:
United States: 51%
United Kingdom: 6.2%
Ghana: 4.7%
France: 3.2%
Age Breakdown:
18-24: 17.2%
25-34: 39.6%
35-44: 21.6%
45-54: 9.6%
Gender Breakdown:
Women: 88.5%
Men: 11.4%
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Followers: 242,000
30 Day Views: 3,000,000+
30 Day Profile Views: 100,000+
30 Day Likes: 150,000+
30 Day Comments: 1,500+
30 Day Shares: 5,500+
Top Countries:
United States: 57%
South Africa: 14%
Ghana: 12%
United Kingdom: 12%
Kenya: 4%
Gender Breakdown:
Female: 89%
Male: 11%
Age Breakdown:
18-24: 34%
25-34: 47%
34-44: 12%
45-54: 12%
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Followers: 145,000
30 Day Views: 3,000,000+
30 Day Profile Views: 400,000+
30 Day Likes: 150,000+
30 Day Comments: 1,500+
30 Day Shares: 5,500+
Top Countries:
United States: 59%
Gender Breakdown:
Female: 89%
Male: 11%
Age Breakdown:
18-24: 34%
25-34: 47%
34-44: 12%
45-54: 12%
Press
“African travel influencer Kojo Nkunim was born and raised in Bomso, a town in Kumasi, Ghana. In 2010, he moved to the United States, where he now has two children with his wife, Michelle. As a multicultural family, the Nkunims are intentional about ensuring their daughters are exposed to both cultures that comprise their unique identity.”
“Three years ago Michelle and her husband Kojo moved from New Jersey to Houston ready to settle into life with their growing family. Nothing could have prepared them for what would happen after the birth of their youngest daughter last January.”
